"Successful Data Mining"

A Practical Two-day Course for Managers, Marketers, and Analysts

You’ve heard about how data mining is helping organizations increase revenues and cut costs — and you're ready to take advantage of those benefits yourself.

What you need is REAL-WORLD guidance, not theoretical discussions. You need advice that’s UNBIASED, not slanted toward one particular vendor's software.

Here’s the course for you! This two-day seminar will give you the skills you need to use data mining optimally in making business decisions. The course emphasizes the PRACTICAL application of data mining. Rather than just telling you how wonderful data mining is, you will participate in solving problems using data mining. Over 40% of the class time is spent in working together to analyze selected sample data sets. We'll use these data sets to identify and predict:

• Good credit risks
• Targets for a direct marketing campaign
• Product recommendations for particular shoppers
• Customer profiles for certain products
• Survivors of the Titanic sinking
• People at risk for a heart attack

In the process of analyzing the data sets, you will learn how to:

• Identify appropriate problems for data mining
• Analyze and transform the data
• Mine web activity data
• Apply two stage models
• Use a variety of techniques including decision trees and neural nets to build accurate predictive models
• Evaluate the quality of your models
• Select the appropriate data mining tools for your applications

This course is aimed at managers and analysts who want to know if their organization can benefit from data mining, who want to mine data or who are selecting a data mining tool. People in industries including financial services, telecommunications, health care, gambling, catalog sales, retail sales, packaged goods, manufacturing and many others have benefited from this course.

To ensure plenty of individual attention from the instructors, course registration is strictly limited. Please register early to reserve your space.

The instructors, Dr. Richard De Veaux and Herbert Edelstein, are recognized as being outstanding teachers as well as experts in data mining.