Data Mining Applications

Among the highest-profile users of data mining are the banking, financial, and telecommunications industries, but the full spectrum of users is very broad. A survey by Two Crows Consulting found these applications of data mining:

• Ad revenue forecasting
• Churn (turnover) management
• Claims processing
• Credit risk analysis
• Cross-marketing
• Customer profiling
• Customer retention
• Electronic commerce
• Exception reports
• Food-service menu analysis
• Fraud detection
• Government policy setting
• Hiring profiles
• Market basket analysis
• Medical management
• Member enrollment
• New product development
• Pharmaceutical research
• Process control
• Quality control
• Shelf management/store management
• Student recruiting and retention
• Targeted marketing
• Warranty analysis